4:10pm - 4:30 pm: One Brand, Many Locations: Creating Franchise Consistency at Scale with RockBox Fitness Franchise/beem Light Sauna and YogaSix

4:30pm - 4:50 pm: Fast, Secure and Lean: Strategies for Cost-Efficient Market Domination with Crunch Fitness and Chuze Fitness.

4:50pm - 5:10 pm: Human Touchpoints: The Role of Talent in Turning Leads into Members with 1Rebel and Purpose Brands.

Markets shift. Trends fade. But a brand built for longevity can carry your business through it all. We’ll unpack how strategic brand building can create member experiences that stick, unite internal teams with a shared language, and develop unique IP that no competitor can touch. You’ll see how these principles came to life in Myo’s rebrand and walk away with perspectives for building a brand that’s not just relevant today, but resilient for years to come. 

Discover how fitness operators can use AI and machine learning to prevent failed payments, reduce involuntary churn, and boost recurring revenue.

This fireside chat will explore how F45’s engineering team has unlocked data and AI to power real business results. We’ll dig into how they’ve modernized their wearable biometrics platform (Lionheart), unlocked rich marketing insights, and leveraged cutting edge analytics and AI in their mobile app. It’s a behind-the-scenes look at what becomes possible when the right technology accelerates the work that matters most.

Corporate wellness is evolving from a nice-to-have to a strategic investment in workforce health, equity, and retention. We’ll unpack how fitness and wellness brands are aligning with HR goals, navigating procurement, and building scalable programs for remote and hybrid teams. Walk away with a framework to win corporate deals, prove ROI, and activate partnerships that drive sustained revenue and brand visibility.

Insurers are emerging as powerful distribution partners fueling engagement through fitness incentives, reimbursement programs, and digital health integrations. We’ll explore how leading operators are tapping into this ecosystem to attract new members, boost retention, and streamline backend operations. Walk away with a blueprint for building scalable, low-friction partnerships that turn insurance into a growth engine.

With Trumed.

GLP-1 medications are reshaping why people walk through your doors, and what they expect when they do. We’ll explore how gyms, studios and clubs are responding with medical partnerships, habit coaching, adaptive programming that complements pharmacological weight loss and more. Walk away with actionable strategies to stay relevant, retain members, and create new revenue streams in this fast-evolving health landscape.

Boutique fitness in 2026 is defined by precision: AI-personalized programming, integrated recovery, and new loyalty models that reward frequency, not just attendance. We’ll explore how leading concepts are shifting to performance-meets-wellness models, embedding diagnostics, and extending beyond the four walls through tech-enabled coaching and digital upsells. Walk away with the strategies to evolve your offering, deepen retention, and drive premium revenue in this next phase of boutique growth.

HVLP is doubling down on efficiency, scale, and most importantly, experience. We’ll break down how leaders are leveraging automation, lean staffing, dynamic pricing, and high-value digital and wellness add-ons to grow market share, deepen unit economics and build loyalty. Walk away with clarity on where to invest, what to streamline, and how to unlock even greater profitability in this rapidly scaling segment.

Luxury fitness is entering a new phase defined by biometric optimization, AI-curated longevity programs, and ultra-personalized, high-touch ecosystems that extend far beyond the gym floor. We'll unpack how forward-thinking brands are building premium revenue streams through medical-grade recovery, hormone and metabolic diagnostics, and exclusive community tiers that drive lifetime value. Walk away with key intel on how to prioritize high-margin innovation, future-proof your offering, and outpace competitors in the next evolution of luxury fitness.