Clear aligners are no longer just a cosmetic upsell — they’re a strategic service line that drives recurring revenue, higher treatment acceptance, and longer-term patient retention. For DSOs, offering in-house aligners can eliminate referral leakage, streamline workflows, and open the door to capturing more adult patients seeking aesthetic treatments. This session breaks down how growth-minded DSOs are implementing or scaling profitable, patient-friendly aligner programs, using digital scanning, patient education tools, and smart marketing to make clear aligners a core part of their service menu.
In-house vs. outsourced ortho or external referrals — where the margins lie
The pros, cons, and clinical flexibility of using Invisalign, Dandy, Candid Pro, or fully in-house aligners
How DSOs are driving demand through lifestyle branding, social media, and subscription pricing