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Wednesday, 3 Dec, 20259:00am
Rethinking Customer Ownership in the AI Era
In a world of smart feeders, personalized health plans, and AI-driven recommendations—who really owns the pet parent relationship?
This panel explores the shifting balance of trust, data, and influence between clinics, platforms, and brands—and what it takes to stay essential in an AI-shaped pet care ecosystem.
Session Topics:Engaging Pet ParentsUnleashing Profit PotentialSpeaker(s):
Dr Christie Long
Chief Medical OfficerModern Animal
Clay Bartlett
CEO & Co-FounderTeleTails
Terry James
CEO & Co-FounderOffleash’d
Mike Hutton
SVP Brand StrategyCirca HealthcareSession Type:Panel10:20amThe Nutrition Playbook: Winning on Claims, Trust & Scale
Nutrition remains top priority for pet parents. As attention has increased, so to have expectations. In a market crowded with premium promises and functional claims, leaders face rising pressure to scale trust, margin, and scientific credibility.
Explore what truly drives differentiation on packed shelves and leave with actionable strategies to future-proof portfolios, validate claims, and lead in this high-growth, high-stakes landscape.
Session Topics:Scaling SmarterUnleashing Profit PotentialInvestment OpportunitiesSpeaker(s):
Bill Mohri
Founder & CEOSoluPet
Jared Jacobs
PartnerCAVU Consumer Partners
Dan Schaefer
Co-FounderNative PetDan Schaefer is the co-founder and CEO of Native Pet, a pet nutrition company raising the standard for dog supplements. After earning his MBA from the University of Michigan, he began his career in strategy and finance at the Boston Consulting Group before moving into entrepreneurship. Driven by the belief that dogs deserve better than the industry status quo, Dan co-founded Native Pet to deliver highly effective, science-backed formulas developed in partnership with a board-certified veterinary nutritionist. Dan lives in St. Louis with his wife, two children, and their dog, Louie.
Carey Tischler
PresidentJustFoodForDogsSession Type:General Session (Presentation) -
Thursday, 4 Dec, 20259:00am
Not If, But Now: The Personalized Pet Health Revolution
A revolution in personalised pet health is underway powered by smarter diagnostics, real-time data, and rising consumer demand. With the benefit of hindsight from human health, the pet industry has a unique opportunity to leapfrog old barriers and define the next growth frontier. Discover what it takes to lead the charge.
Session Topics:Trends & Industry OverviewsSpeaker(s):
Jamie Smith
CEOInnovative Pet Lab
Mildred Munjanganja
Chief Business Development OfficerAllivet by Tractor Supply Co.
Luis Lopez
Sr. Leader HealthcareAmazon Business
Cal Lai
CEOAsk.vet
Dr Cherice Roth
Chief Veterinary Officer, Digital Pet HealthMars Veterinary HealthDr. Cherice Roth is a graduate of Texas A&M College of Veterinary Medicine. Along with her Doctorate she also holds a Master’s Degree in Biochemistry. She is currently the Chief Veterinary Officer of Digital Pet Health for Mars Veterinary Health, as well as Lead Medical Advisor for KeraVetBio and a board member for Seattle Humane Society, Board of Chief Veterinary Medical Officers (BCVMO) & Wallace Health. Dr. Roth is an author of children’s books. Her books, “What’s a REAL Doctor?” and “What does a REAL Doctor look like?” both focus on veterinary medicine, STEM, and representation within medical fields. She is also the author of the textbook, Virtual Veterinary Care and Telemedicine. She believes that veterinary virtual care is the answer for health disparities in pets, as well as part of the answer to psychological health issues of veterinary professionals. Outside of work, you can find her in the woods of Oregon with her many “Roth Ranch” animals, her sons (The Rothlings), and her husband, or serving on the medical board for several boxer, Doberman and dachshund charitable organizations.
Session Type:General Session (Presentation)03:45pmRetail-Ready? Need to Know Before Hitting the Shelf
Getting into retail is a milestone—but one with serious cost, complexity, and risk. This breakout dives into what early-stage pet brands must know before pursuing retail: from pitching buyers and funding shelf strategy to navigating distributor relationships and demand planning. Understand what retailers look for, how to build leverage, and whether the shelf is really your next best move.
Session Topics:Scaling SmarterEngaging Pet ParentsSpeaker(s):
Joe Watson
President & CEOPetland
Jerrica Fletcher
Founder & CEOPawGone Good LLC
Julie Nelson
Founder & Principal ConsultantJNelson Consulting
Niti Patel
President & FounderUnleashed PositioningAgenda Track No.:Track 1Session Type:General Session (Presentation)
Jump to: Wednesday, 3 Dec | Thursday, 4 Dec