For DSOs with 10 to 100+ locations, the question is no longer “how do we reach patients?” — it's “how do we convert attention into booked appointments at the lowest possible cost?” In this session, hear how leading DSOs are engineering scalable, data-driven acquisition engines — integrating local market intelligence, central marketing oversight, and modern tech stacks to lower NPAC while increasing conversion.
The modern DSO’s marketing funnel: from awareness to conversion to reactivation
How to run geo-targeted, specialty-aligned campaigns at scale
Why tracking the full patient journey — not just lead volume — is now table stakes
How LTV modeling helps guide smarter acquisition decisions
Session Topics:
Patient Journey
Time:
1:40 – 2:10 pm
Session Type:
Panel