As regenerative agriculture moves from concept to implementation, the challenge lies not just in scaling practices, but in embedding them meaningfully within organizational structures and business strategies. This workshop explores how to transition from small-scale pilots to widespread adoption while maintaining both impact and integrity.
- Examine operational strategies for expanding regenerative practices beyond demonstration projects, emphasizing the importance of pilots as agile, iterative tools for rapid learning and implementation.
- Explore organizational pathways to scale regenerative agriculture internally, removing bureaucratic barriers, aligning with core business goals, and ensuring that sustainability initiatives support long-term business continuity.
- Discuss mechanisms for farmer adoption that are grounded in business relevance, ensuring that regenerative practices are not just environmentally sound but economically viable and strategically prioritized.
- Learn how to accelerate uptake by integrating regenerative goals into existing workflows, decision-making processes, and performance metrics, preserving authenticity while driving efficiency.
Speaker(s):

Roberto Alonso Vega Alfaro
VP Global Coffee Agronomy, R&D and Sustainability
Starbucks

Ritesh Sharan
Director, Agronomy | Global Farmer Support Centres
Starbucks
Time:
11:20AM - 12:00PM
Agenda Track No.:
Track 4
Session Type:
General Session (Presentation)