Morning Plenary: Provoking Vision and Urgency

Structured for pet execs keen to anticipate the pet parent of tomorrow and recalibrate around next-gen expectations.

Selected by the insights team at Pet Connect the Next 25 is comprised of the start and scale up founders to know and watch as they begin to put their print on the pet industry.

This high-promise group poised to disrupt have that special something that breaks through the noise and gains commercial traction. 

We celebrate them on the eve of the summit. 

Open to all pre-day attendees — kick off Pet Connect in style with drinks, connections, and stunning views of the LA skyline.

All present on the pre-day will have the ability to book up to six 1-2-1 meetings with investors and/or innovators present following the reverse pitch.

• Pre-Day Meetings are 20 minutes in length

• Guests will use the Swapcard event app to schedule meetings with fellow attendees.

• Access to the app will be provided 2 weeks prior to the event for attendees and 3 weeks ahead for event partners.

1.30-1.50 – Meeting 1

1.55-2.15 – Meeting 2

2.20- 2.40 – Meeting 3

2.45-3.05 – Meeting 4

3.10-3.30 – Meeting 5

3.35-3.55 – Meeting 6

4.00-4.20 – Meeting 7

4.25-4.45 – Meeting 8

A successful exit is built into business foundations from day one.

Discover how to optimize growth, strengthen your business fundamentals, and position your company to attract top buyers and maximize returns when it’s time to sell.

Are you marketing to a myth?

Designed to give founders a cheat sheet for defining their true customer and where revenue can truly be generated.

This session decodes emotional drivers, pinpoints effective influencer channels, and helps you leverage in-clinic advocates effectively.

Sharpen your positioning, validate product–market fit, and build traction that converts.

A practical session on how to craft a pitch deck that resonates with investors. This roundtable breaks down the core ingredients of a winning deck, including how to frame the problem, sharpen your value proposition, present your science clearly, and position yourself against the competition. Participants will learn how to show market opportunity, highlight meaningful traction, and make the ask with confidence.

The focus is on earning investor trust through strong logic, clean structure, and disciplined storytelling that prepares companies for diligence, partnership, and capital raising.