Longevity is no longer confined to science labs or wellness clinics, it’s becoming part of how we live, travel, and recover. From diagnostic innovation to restorative environments, hospitality is emerging as a partner in preventive health.
Dr. George Shapiro
Chief Innovation and Business Officer
Fountain Life
GLP-1 medications are reshaping why people walk through your doors, and what they expect when they do. We’ll explore how gyms, studios and clubs are responding with medical partnerships, habit coaching, adaptive programming that complements pharmacological weight loss and more. Walk away with actionable strategies to stay relevant, retain members, and create new revenue streams in this fast-evolving health landscape.
Tracy J Sims
Executive Director of Corporate Affairs - Diabetes and Obesity Care
Eli Lilly
Tracy Sims is Executive Director, Cardiometabolic Health Corporate Affairs at Eli Lilly and Company. He leads health system analysis and policy modernization efforts for chronic diseases including obesity and diabetes. Tracy’s role includes real-world evidence research, and he has authored papers in both obesity and diabetes care. He is an ex-officio member of the National Academies of Sciences, Engineering, and Medicine serving on the Roundtable On Obesity Solutions. Tracy holds a Master of Arts in Sociology from the University of Alabama at Birmingham.
James LaValle
Chief Science Officer
Life Time
Douglas Gremmen
Chief Growth Officer
Hyrox
Discover how gyms, hotels, wellness brands can position and package wellness in ways that convert. Learn how to craft narratives that drive bookings, memberships, loyalty, and investment.
With tighter wallets and a shifting economy, brands need more innovative strategies to grow. Discover how to harness machine learning and payments data to optimize every stage of your funnel - boosting acquisition, increasing LTV, and keeping customers happy.
Charles Rosenblatt
Chief Commercial Officer
Butter Payments
A seasoned innovator in the payments industry, Charles Rosenblatt has held executive leadership positions at major global banks, including Capital One and Chase, as well as prominent fintech organizations. He served on the management teams that led to the sale of Hyperwallet to PayPal and Payoneer going public, and is now Chief Commercial Officer at Butter—the payments technology leader in revenue retention for subscription businesses. Charles is a graduate with a B.A. in Economics and Politics from Pomona College and received an M.B.A. from the University of Virginia.
Explore how today’s consumers choose wellness upgrades across gyms, hotels, and apps. Learn what drives spend, loyalty, and retention - and how operators can turn demand into profitable, scalable growth.
The fitness industry is facing its biggest challenge yet: Talent. As gyms expand, digital platforms evolve, and member expectations rise, the next frontier of growth will be defined not by technology or equipment, but by people. Discover how to future-proof your talent pipeline, reduce turnover, and align trainer development with real business outcomes.
Kurt Mangum II
Vice President of Partnerships
ISSA (International Sports Sciences Association)