In a market where acquisition costs are rising and patient expectations are evolving, the real battleground for DSOs is no longer just getting patients in the door — it’s keeping them. This session will showcase how leading DSOs are driving higher reappointment rates, stronger recall cycles, and consistent experiences; turning one-time visits into long-term patient relationships. 

Today’s patients want more than appointment reminders — they want to feel known. 
As DSOs scale, communication often becomes templated and transactional: generic texts, bulk emails, and one-size-fits-all outreach. But the most innovative DSOs are breaking that mold — using behavioral data, patient history, and automation to deliver personalized experiences at scale. 

For DSOs with 10 to 100+ locations, the question is no longer “how do we reach patients?” — it's “how do we convert attention into booked appointments at the lowest possible cost?” In this session, hear how leading DSOs are engineering scalable, data-driven acquisition engines — integrating local market intelligence, central marketing oversight, and modern tech stacks to lower NPAC while increasing conversion.  

It’s not just about growth — it’s about what kind of growth. Whether you're a single-location practice considering your first exit, or a 30-location DSO aiming to attract private equity interest, preparing for acquisition requires more than profitability and a clean P&L. In today’s deal environment, buyers are scrutinizing scalability, infrastructure, technology adoption, and operational sophistication more than ever.