Corporate wellness is evolving from a nice-to-have to a strategic investment in workforce health, equity, and retention. We’ll unpack how fitness and wellness brands are aligning with HR goals, navigating procurement, and building scalable programs for remote and hybrid teams. Walk away with a framework to win corporate deals, prove ROI, and activate partnerships that drive sustained revenue and brand visibility.

This session will break down market growth, spotlight key players driving capital into the space, and explore where investors like Next Ventures are placing their bets. Walk away with a sharper understanding of where the money is going and why the smartest investors are already there.

Insurers are emerging as powerful distribution partners fueling engagement through fitness incentives, reimbursement programs, and digital health integrations. We’ll explore how leading operators are tapping into this ecosystem to attract new members, boost retention, and streamline backend operations. Walk away with a blueprint for building scalable, low-friction partnerships that turn insurance into a growth engine.